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Twitter is working further on the functioning of misinformation labels; trying to make them stand out more and reducing their reaction times. It isn’t certain whether the company will bring any changes to labels before the U.S. elections, which are only 4 weeks away. 


It has been reported that the possible changes that Twitter is considering making to labels include replacing their blue color with a more eye-catching color like red or magenta, and deciding to flag users who repeatedly post false information.  


The feature of labels was originally launched by Twitter in early 2020, after receiving feedback over the spread of fabricated information across its platform. The feature was then expanded to misinformation related to the coronavirus and later to misinformation related to elections and civil processes. Twitter additionally stated in September that it would start labelling posts that claimed election victory before the official announcement of election results. 

Twitter is Working on Improving the Effectiveness of Misinformation Labels Added to Tweets


Twitter recently shared some details explaining how effective videos can be on its platform, considering that video content plays a vital role in running ad campaigns. As a powerful social media platform, Twitter has already been successful in using videos for ads. The company just explained how.


Twitter's insights reveal that tweets that contain videos get attention and engagement ten times more than tweets without videos, which suggests that video content is quite an important aspect when it comes to keeping yourself relevant on the platform. Similarly, a tweet that needs to be promoted could use videos, which can cost half the amount per engagement. 

Twitter Shares Insights Regarding its Effective Video Based Advertising

Twitter just confirmed that it will hide 'copypasta' tweets from now on and limit the visibility of tweets containing copy-pasted text without any changes from the original source. It is the first time the company has announced a definite policy for copy-pasted tweets. The term copypasta is internet slang that refers to content that has been copied from its original source and pasted in posts, eventually spreading on the internet. 


Twitter said that it observed a rise in copypasta as many Twitter accounts have been copying and pasting the same text and posting it on Twitter. A built-in shortcut on the Twitter app allows users to copy texts off of posts by long-pressing on the tweets. Spotting similar behavior of copypasta may lead to limiting the visibility of a post, according to Twitter.


Twitter Takes Action Against Copy-Pasted Tweets, Plans to Limit their Visibility



Twitter had been testing some new language on tweet metrics and working on making Quotes and Retweets with Comments visible on each tweet. Now the social media company seems to be replacing 'Retweets with Comments' with 'Quotes'. The Quotes listing will be a more simplified one and will be visible on the main presentation screen.

 

Some Twitter users could see a Quotes count and reverse engineering expert Jane Manchun Wong spotted the new listing in the back end code of the Twitter app. 


The new Retweet listings in the form of two categories, Retweets and Retweets with Comments were launched back in May. Now it seems like Twitter is reconsidering displaying both the counts on the main tweet as it probably looks a bit cluttered and has, therefore, added the shorter Quotes marker in place of Retweets with Comments.

Twitter Experiments with the New Quotes Count

Twitter to Remove the Audience Insights Page from Twitter Analytics

Here’s some news for social media managers, Twitter is taking down its audience insights page from Twitter Analytics.

Matt Navarra, a social media expert also tweeted about this.
Twitter confirmed that it actually is going to take down its Audience Insights tab from Twitter Analytics by the end of January.

The option was launched in 2015 to provide users with more in-depth insights about your account’s followers which includes demographic profiles, purchase behavior, mobile usage and more. This helped shaped tweets and ad strategies giving you a clear view about who you need to reach.

And now if you attempt to view the page, you’ll be prompted at the top of the screen that the page is going to be deleted on January 30, 2020.

To some, this feature may not have been much use in the first place. Twitter has not informed whether there would be an alternative, however, it did introduce ‘Conversation Insights’ to its Media Studio feature in November 2019. Perhaps, Twitter might add a similar audience analytics tool to Media Studio.

Whatever the case may be, we are expecting more enhanced and improved analytics instead.

Twitter to Remove the Audience Insights Page from Twitter Analytics

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