Twitter recently shared some details explaining how effective videos can be on its platform, considering that video content plays a vital role in running ad campaigns. As a powerful social media platform, Twitter has already been successful in using videos for ads. The company just explained how.
Twitter's insights reveal that tweets that contain videos get attention and engagement ten times more than tweets without videos, which suggests that video content is quite an important aspect when it comes to keeping yourself relevant on the platform. Similarly, a tweet that needs to be promoted could use videos, which can cost half the amount per engagement.
In relation to the significance of video content, Twitter is promoting its premium First View option that enables brands to show their videos on the platform more prominently. This is a great opportunity especially for brands that are competing in a market.
Of course, the option also benefits Twitter as it makes the platform stand out more in terms of relevancy and attractiveness in the social media market.