For a marketer, connecting with the outside world is crucial
because their job literally relies on it. They need to network with decision makers
and thus, cannot miss a single opportunity to connect. For IT decision makers,
a multi-channel marketing approach is an ideal choice.
If you are depending on a single channel for communication,
your strategy cannot be far from wrong. It is very crucial that you have a
wider scope of channels so that you have more flexibility in your communication
and marketing – whether email marketing or digital marketing.










