For a marketer, connecting with the outside world is crucial because their job literally relies on it. They need to network with decision makers and thus, cannot miss a single opportunity to connect. For IT decision makers, a multi-channel marketing approach is an ideal choice.
If you are depending on a single channel for communication, your strategy cannot be far from wrong. It is very crucial that you have a wider scope of channels so that you have more flexibility in your communication and marketing – whether email marketing or digital marketing.
Here is a thing about IT decision makers, they like to be approached on every available platform there is. Marketers tend to overlook this tactic and end up botching their ideas. IT professionals must be communicated via multiple channels in order to win their trust and establish resilient authority.
Before approaching, a marketer needs to be well aware of their prospects. On top of necessary details, the little details also matter such as their content preferences, buying patterns, concerns and issues.
Let's take a look at an infographic that shares insight on the impact of multi-channel marketing for IT decision makers which you can use to develop strategies, engage and get responses.
Infographic by: bizinforusa