X, previously known as Twitter, is making its Ads Revenue Sharing program available to all creators around the world. As a result, creators will be able to earn from ads displayed in replies on their posts.
Today is the day: Ads Revenue Sharing is now live for eligible creators globally.— X (@X) July 28, 2023
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To be eligible to participate in the program, a creator must be a Blue subscriber or own a verified account, have at least 500 followers, and have a minimum of 15 million impressions on their aggregate posts within the last 3 months. Additionally, creators must have a Stripe account, since their payments from X will be offered via Stripe. A creator’s payout will be generated once their cumulative ad revenue share reaches at least $50.
To collect 15 million impressions on posts would require hard work in terms of increasing engagement, especially because the program only includes ads within replies that are shown to verified accounts. To achieve this, creators are likely to post content that sparks quick engagement, such as emotionally triggering, provocative, or clickbait posts.