X, formerly known as Twitter, has launched a feature of live videos on iOS. The format of the functionality is the same as it was in X’s now-discontinued separate livestreaming app ‘Periscope.’
CEO Elon Musk and engineers at X seem to be pretty hyped about live videos arriving on X, although at least at surface level, there isn’t much that it could potentially offer. Live streaming typically works as a successful engagement feature when live streamers consistently come live to connect with followers with entertaining content. When that is not the case, users eventually lose interest in tuning in.
Moreover, Periscope was shut down for the exact same reason – people were no longer engaging with the feature as enthusiastically. So, it is kind of strange for X to bring out live videos on its platform with the intent and expectation that it would boost engagement. But then again, the attempt is nothing unusual considering that in the past as well, Musk has excitedly experimented with features that did not turn out to be as exciting for X’s audience.
At this point, X has just become a platform for literally everything and anything and we aren’t sure in what direction it is exactly headed. Looks like X itself isn’t sure either.