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Instagram is expanding its shopping service across IGTV globally and is planning to bring the service to Reels as well. The shopping feature on IGTV allows users to watch a video and purchase products displayed in the video. It has offered influencers and creators a way to directly monetize their user base on Instagram. Brands get to benefit from the feature too, as they can sell their merchandise to followers.  



Lately, Instagram has been focusing on maximizing the shopping experience on its platform. For this reason, the company is keen on integrating its Shopping feature within Reels as well.  


Instagram explained that its aim is to make shopping directly from videos easier by bringing Shopping to IGTV and Reels, while simultaneously helping sellers with their businesses by reaching more customers.  

Instagram Expands Shopping Across IGTV and Plans to Add it to Reels too




Did you know that an ad with automated captions brought more viewership than an ad with enabled vocals? That’s right! The newest research carried out specifically on the impact of automated captions on the audience suggested that according to the viewership score, ads with captions had more power over caption-less ads. To achieve this approach, Instagram has finally landed in the same spot as Facebook and decided to enable captions for the IGTV videos uploaded by Instagram accounts. The good news about this feature is that the captions will be generated automatically and displayed along with the IGTV video.

Instagram announces that IGTV Videos can now be viewed with auto-generated captions


Instagram TV, more popularly known as, IGTV, is a standalone on-demand video service launched by Instagram two years ago. At first, it met some negative reviews because of the verticality of the videos to which people weren’t used to. Despite the negativity, the feature has evolved into an integral part of the Instagram app and its community. It gives a chance for the content creators to have a platform on Instagram just as they would have on YouTube or Facebook.

If you are not familiar with IGTV, we got you covered. It is a video sharing feature that can have videos that are 60 minutes long, unlike on the video posts on Instagram that are limited for a maximum of 60 seconds. This was a significant change for the platform because people weren’t used to watching videos on Instagram that were long but have now made peace with it. These videos are also stored permanently on your IGTV channel and don’t get self-deleted like Instagram Stories.

When you upload an IGTV video, a separate tab for IGTV will appear on your profile from where you can manage your videos. There is also an IGTV tab on the Explore tab where you can explore IGTV videos of creators. IGTV videos can also be shared on the regular news feed. However, they cannot be viewed in full, but a preview can be shared that can last for a maximum of 60 seconds then you need to switch to IGTV to continue to watch the full video (the button will appear on the video to switch to IGTV when the preview is completed.)

IGTV in 2020 #infographic

Now You Can Add Your Instagram Live Broadcasts to IGTV

Instagram users rejoice!

Instagram has officially announced that it will allow users to save all their live broadcasts to IGTV and keep them visible for as long as they wish.

Although Instagram has been adding this new option over a few weeks to many accounts, it hadn't made an official announcement.  Up till now, Insta Live videos were only available until the broadcast ended via a 'Live' marker at the top of the feed along with Stories. While users were able to save the video to their phones and upload them later but now they can directly add it to IGTV, where they will stay on for longer or until the user wants.

This new option will allow users to build their IGTV library and since Insta has recently added monetization options for the app, it could tap into the growing engagement in IGTV and might also open up a new revenue option for users through their content.

But there are some restrictions that you must know about. According to Instagram, Live video replays won't include any likes or comments form the broadcast nor the number of viewers from the Live broadcast video will be included in the IGTV video. Moreover, you can not edit or shorten the live video before adding it to IGTV.

If you're in search of a simple and quick way to maximize your content viewership, this new option is worth using.

Now You Can Add Your Instagram Live Broadcasts to IGTV

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