Did you know that an ad with automated captions brought more viewership than an ad with enabled vocals? That’s right! The newest research carried out specifically on the impact of automated captions on the audience suggested that according to the viewership score, ads with captions had more power over caption-less ads. To achieve this approach, Instagram has finally landed in the same spot as Facebook and decided to enable captions for the IGTV videos uploaded by Instagram accounts. The good news about this feature is that the captions will be generated automatically and displayed along with the IGTV video.
The same strategy has helped Facebook to make progress in just a few years. With better visuals and even better reading, a site can easily gain popularity. Likewise, the report says that ads running with captions engaged about 48% of the viewers, while the ones without captions only managed to engage 42% of the viewers.
In conclusion, this revelation will bring more extensive viewership to the IGTV videos on Instagram and hopefully make the same progress as Facebook.
