Instagram TV, more popularly known as, IGTV, is a standalone on-demand video service launched by Instagram two years ago. At first, it met some negative reviews because of the verticality of the videos to which people weren’t used to. Despite the negativity, the feature has evolved into an integral part of the Instagram app and its community. It gives a chance for the content creators to have a platform on Instagram just as they would have on YouTube or Facebook.
If you are not familiar with IGTV, we got you covered. It is a video sharing feature that can have videos that are 60 minutes long, unlike on the video posts on Instagram that are limited for a maximum of 60 seconds. This was a significant change for the platform because people weren’t used to watching videos on Instagram that were long but have now made peace with it. These videos are also stored permanently on your IGTV channel and don’t get self-deleted like Instagram Stories.
When you upload an IGTV video, a separate tab for IGTV will appear on your profile from where you can manage your videos. There is also an IGTV tab on the Explore tab where you can explore IGTV videos of creators. IGTV videos can also be shared on the regular news feed. However, they cannot be viewed in full, but a preview can be shared that can last for a maximum of 60 seconds then you need to switch to IGTV to continue to watch the full video (the button will appear on the video to switch to IGTV when the preview is completed.)
IGTV is also used for marketing purposes because it allows the interaction of the existing followers in a new way. These diverse interaction means have proven to be positive for the existing audiences. The content generated on the platform doesn’t need elaborate cinematography, expensive equipment, or even professionality. It can be easily generated via a mobile phone, and the audience will be hooked, which makes marketing on this platform relatively easy and cost-efficient. IGTV offers a plethora of opportunities, but mainly the focus lies in creativity.
Mini-documentaries, interviews, how-to, tutorials, etc. are the kind of content that is working best on IGTV in 2020. Make sure your videos are in the same vicinity as these with a little sprinkle of creativity.
Here is an infographic that can guide you through the dos and don’ts of IGTV, including a few insights to make the best out of the platform.
Infographic by: squarelovin.com