We can trace the revolution of video content all the way back to the beginning of Youtube. Back then, Youtube was just for any video maker to set up their own channel and upload videos. Today, we can see a lot of ads popping up while we are watching Youtube videos. This is just one of the many strategies of video marketing. It's not just the ads that are related to marketing, but also the content of the video we are watching also turns out to be marketing content related to some product or service.
If we think about it, videos are now more accessible than ever. Our Facebook, Instagram and Twitter newsfeeds are also full of videos. Even during long Facebook videos, we get to see ads in between. According to Cisco, the year that we are living in will be witness to an outreach of around 1 million video minutes across the Internet.
According to Hubspot, people are more likely to watch a video and learn from it as compared to it because the combination of audio and visual makes it easier for them. This makes up approximately 72% of the worldwide population. Moreover, products and service tutorials are easier this way, a lot of us share videos and photos with friends way more than we share any other kind of post.
Below are a few statistics for video marketing in general, as well as its different forms across various social media platforms.
Infographic by: BannerSnack