To create a customized experience for people on Facebook, Meta had been testing a new ‘multi profile’ option for more than a year. The company received positive feedback in return from people who expressed that having a clearer organization of friends, groups, and interests helped them engage with their audiences in improved ways.
The multi profiles option is now officially available to all Facebook users. The option will allow them to create multiple personal profiles on Facebook and use each of them for exploring different types of interests or sharing different content with relevant audiences. As a result, each profile will also have a different feed in alignment with a user’s activity.
One of the benefits of this functionality is that users will be able to switch between their personal profiles without having to log out, the same way Instagram allows for profile switching. “Whether you’re new to Facebook or a longtime user, you may want to keep your personal and professional relationships separate, or you may want to keep one profile tied to a community you’re a part of and another profile just for friends,” says Meta.
Users can have up to four personal profiles within the option. Meta also clarifies that initially, some features like Dating, Marketplace, and Professional Mode and payments will not be available to users in their additional profiles. Additionally, notification and privacy settings for the additional profiles will be set at default, as they won’t carry over from the main profile to the others. Moreover, Meta warns that users can’t use their additional profiles to misrepresent their identity, including age or location. Users who repeatedly violated Meta’s policies will be disallowed to create additional profiles.