Social media is a powerful tool to build loyalty and influence buying decisions for your business. Often, social media is used poorly. Many companies approach social media advertising in the wrong way, losing valuable interaction across platforms; this includes reposting the same content across social media channels, using a formal tone, and resorting to clickbait. If used correctly, advertising on social media can help you reach your target market, saving you time and money. Finding a perfect audience is built by anticipating tendencies and solidifying a social media process. By focusing on three phases, building a strong foundation and baseline of followers, using tone and timing to reach new audiences, and maintaining consistency, your business will build a successful social media campaign. Learning the functionality of your platform and audiences will help you tailor your content to reach your users. Bang Productions helps companies curate a strong social media campaign to increase engagement and reach broader audiences.
Infographic by: bangproductionstv