Twitter seems to be experimenting with a TikTok-like format
for its Explore page. Social media expert Matt Navarra noticed the update and showed
users what it looks like. A ‘For You’ and ‘Trending’ page appears on Twitter’s Explore
page, which is the same as TikTok’s outlook.
My Twitter is now TikTok 😯 pic.twitter.com/mOULom2Mi7
— Matt Navarra (@MattNavarra) May 6, 2022
The For You feed shows a full screen feed with tweets
displayed in the same way that videos are displayed on TikTok. Moreover, the
tweets in this feed are mostly video-based.
About the update, Twitter stated that it is testing a “revamped,
more personalized Explore page” with the purpose of providing users with up-to-date
content based on popularity and interests. The test has been going on since
last December and is now being rolled out to more users, which could suggest
that initial attempts of the test had been successful, which is why Twitter is
considering expanding it.
Perhaps separating multiple tweets down into a single tweet
per frame showcase could attract users’ attention to tweet content and result
in improved recommendations. In that case, adopting a new presentation layout
could move tweet discovery on Twitter in another direction.
