Facebook, or we shall call it Meta seems not to be pretty much delighted to see Apple take a 30 percent cut of subscriptions and other in-app purchases hence is continuously fighting back with the tech giant.
The social media giant previously added an element where it offered new options that allow the content creators to get paid the entire share of their fan money. However, Facebook has now re-directed the process that will aid the creators to guide their potential subscribers to sign-up for their content outside of the application so that Apple doesn’t get the 30 percent cut off it.
Mark Zuckerberg, CEO of Facebook explained:
“As we build for the metaverse, we're focused on unlocking opportunities for creators to make money from their work. The 30% fees that Apple takes on transactions make it harder to do that, so we're updating our Subscriptions product so now creators can earn more.”
With this new addition, the content creators could see a personalized promo link in the Creator Studio which can be shared by the creators via text updates or emails. This will allow the users to the sign-up outside of the Facebook application.
Furthermore, the company has announced the launch of a new bonus program for all the creators that have been approved. This program will allocate payments ranging between $5 to $20 for each new subscriber they can. The program has been enforced starting today till the end of the year 2021.
Another tool added to help the creators provide important insights into their earnings is the Estimated earnings calculation in the Creator Studio tab. This tool would play a significant role in helping the creators to determine the areas that produce them the highest money and where they need to work harder.