When have you not raged over slow internet when your webpage
is not loading? It is frustrating, right? This is exactly why optimizing loading
time matters in a website. If your website has some sort of eCommerce aspect in
it then you must have it optimized at all times.
Approximately 70% of the consumers think that their
purchasing decision is affected by the loading time of a website. People run
out of patience very fast in this fast world of modern technology. It is
evident that people will not wait very long for a website to load. The longer
it takes to load, the more chances of low traffic because there is always
something else on the internet and people would rather choose that instead of
slow loading speeds.
The decreasing stay-time of the user on a website is called
bounce. The slower the website, the higher the bounce rate. A high bounce rate
does not bode well for your website. It affects your website and potentially
your business’s reputation. Search engines will also lower your website ranking
and it will get lose down the internet pit very quickly.
Pages with as low load time as 2 seconds still have a bounce
rate of 9% whereas pages with 5 seconds of load time have a bounce rate of 38%.
Taking these stats into consideration, you can imagine how quickly the patience
wears thin amongst the users, especially in an online store. 64% of the online
shoppers will opt to shop elsewhere and not come back the website.
Optimizing your web pages is the best way to go about your online
business. It will increase the traffic flow, lower the bounce rate, and
potentially send you up high in the search engine rankings.
Take a look at the following infographic for more
information.
Infographic by: smallbiztrends.com
