When have you not raged over slow internet when your webpage is not loading? It is frustrating, right? This is exactly why optimizing loading time matters in a website. If your website has some sort of eCommerce aspect in it then you must have it optimized at all times.
Approximately 70% of the consumers think that their purchasing decision is affected by the loading time of a website. People run out of patience very fast in this fast world of modern technology. It is evident that people will not wait very long for a website to load. The longer it takes to load, the more chances of low traffic because there is always something else on the internet and people would rather choose that instead of slow loading speeds.
The decreasing stay-time of the user on a website is called bounce. The slower the website, the higher the bounce rate. A high bounce rate does not bode well for your website. It affects your website and potentially your business’s reputation. Search engines will also lower your website ranking and it will get lose down the internet pit very quickly.
Pages with as low load time as 2 seconds still have a bounce rate of 9% whereas pages with 5 seconds of load time have a bounce rate of 38%. Taking these stats into consideration, you can imagine how quickly the patience wears thin amongst the users, especially in an online store. 64% of the online shoppers will opt to shop elsewhere and not come back the website.
Optimizing your web pages is the best way to go about your online business. It will increase the traffic flow, lower the bounce rate, and potentially send you up high in the search engine rankings.
Take a look at the following infographic for more information.
Infographic by: smallbiztrends.com