Fortnite maker, Epic Games, has been on a roll recently as it is taking Apple and Google to court for legal reasons. On Thursday, Epic Games offered a permanent 20 percent discount on all Fortnite’s in-game purchases should a player purchases directly from Epic. This violated the rules of app stores of Apple and Google which resulted in Fortnite being removed from these stores.
Epic Games expected this reaction and was ready for what was about to come however, it wasn’t fazed at all. The gaming company went on ahead to file lawsuits against both the companies as well as launching a #FreeFortnite campaign to get its troops to join the bandwagon. With everything happening so fast and on such a big scale, it felt like we were witnessing a real-life battle royale.
Epic Games’ headquarter is in North Carolina, and is partially owned by a Chinese tech company, Tencent Games. They recreated the iconic Apple ad from “1984” and portrayed Apple as an evil entity that needs to be destroyed. They said, “Epic Games has defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices, join the fight to stop 2020 from becoming 1984.”
The battle between the tech companies is closely watched by millions and has created controversies all around. Both Apple and Google charge 30 percent of all in-app purchases as a commission for providing the game. This policy has faced a negative backlash from developers. Apple is in legal investigation in the EU and United Stated facing antitrust issues and its App Store practices. The company is defending its case by pointing out that other stores have similar rules and structures in place.
Epic Games has challenged two of the biggest tech companies and we can only wait how the story unfolds.
Infographic by: statista.com