A brand is recognized by its logo. The more decent it is, the better it is for the consumers. A company's logo mustn't be ambiguous, but it should be creative because a logo is the face of a company. Many brands adopt a stylish look; meanwhile, some brands choose simplification. It depends on the nature of your company and how its logo should be designed.
In the last ten years, the trend for logo designing has changed quite drastically, and there are a lot of logos that are considered old school if anyone sees them in a logo.
Simplify your brand
Simplicity has been a very reliable choice for many brands now. The culture died down in the last two decades, but it is back and making a statement. Companies like Uber, Yahoo, and Facebook have adopted simplicity now. Minimalistic design always looks elegant.
Shaping it up
Geometrical shapes in the company's logo are always creative. They create a sense of creativity as well as represent the company in a positive light.
Typography is a form of art that is also trending as logo designs in 2020. There has been a lot of creative yet simplifying company logo designs with nothing else but using typography. There are a lot of types of typography that you may want to adopt that suits your company.
Style and clutter
Cluttering a logo with style has been around for a long time now. However, it is a hard craft to master. Too much clutter causes a mess that does not stand right with the company, but with the right design, it can look fancy and exciting at the same time.
Shades of different colors
If you want to breathe some life into your simple logo, you may want to add some colors to it. Gradients are always a good idea to make a logo interesting.
Ever since Starbucks created an emblem logo, it has been in trend. Emblems are not usually simplified or minimalistic because of the clutter, but they do look strong if designed correctly.
Infographic By: Hubspot.com