There are many aspects to consider when designing brand messaging. One of the most important visual aspects to a brand is the logo. It needs to be instantly recognizable and evoke certain feelings and associations. The most powerful tool to accomplish these things is the choice of color. This infographic from WizardPins shows us the most popular color choices among top Fortune 500 brand logos. They found that blue was by far the most popular color. Brands that choose blue for their logo span all kinds of industries and include: Ford Walmart U.S. Postal Service IBM HP Delta Progressive Pfizer AT&T From insurance to airlines, these brands chose blue for their logo because it’s associated with trustworthiness, authority, calmness, and maturity. Many people say blue is a soothing color that makes them feel good. If you’d like to stand out from the blue logo crowd, the graphic shows some other popular logos and color choices like red, green, black, and yellow.
Infographic by: wizardpins
