Businesses have spent millions of dollars on social media advertising in 2019 and many changes were recorded. Based on some trends that have stood out this year, you can improve social media advertising for your brand in 2020 to reach more customers across various platforms.
1. Make Good Use of Video
If you haven't already introduced videos to your Facebook ads, then consider doing them now. Videos can engage the audience better than any other media form. It has been observed that with the use of videos, revenues increase 49% faster for businesses.
You might not have content for videos but fret not, with some new Facebook tools you can even use images to make a video.
2. Become Pixel-Savy
Pixels are lines of code that are offered by social media platforms that support advertising. These snippets of code can be used to share data from websites to plan and execute social media ad strategies. Becoming familiar with pixels is essential to run productive social media campaigns in the upcoming year. Not only will pixels help you create custom audiences and custom conversions, but they'll also allow you to build successful sales funnels.
3. Introduce Chatbots
Chatbots have become increasingly common on Facebook Messenger and for all the right reasons. Chatbots can keep your customers engaged by interacting with them to assist and resolve any queries that they might have. Their numbers will surely increase in 2020, so it is best that you start getting familiar with them and test them out for your brand.
4. Increase Your Budget
Social media channels have increased their advertisement charges and to stay in competition you need to invest heavily in your social media ads. This can lead to successful campaigns because the more you spend, the more it'll help social media channels to gather data of the users who'll be likely to become your customers.
5. Optimize Your Ads
Pay close attention to see what has worked for your campaigns and what hasn't at both micro and macro levels. Any ad that doesn't produce cost-effective results must be taken down immediately so you can use your budget for campaigns that perform better.