One activity that is commonly done when spending time with family is shopping. Spending trends in Southeast Asia has begun to change where it used to be shopping directly from the stores and now people have started shopping online. In Indonesia, Eid is synonymous with buying new clothes, whereas in Philippines, Christmas is not complete without buying gifts for relatives and friends and for Chinese New Year it’s a tradition to wear red clothes or new clothes.
According to a survey conducted by Bain & Company regarding online shopping in South East Asia, it is said that of the 150 million customers have already gone digital in Southeast Asia. Two third of them have purchased goods online, meanwhile, the rest have been doing research, but has not made a transaction. Greenberg Brand Strategy revealed that 48% of online shoppers are between the age of 18-30 years.
iPrice, an e-commerce platform in Asia conducted an interesting survey on the religious festivals and how it influences the e-commerce in Southeast Asia. Following are the results of the data:
Infographic by: iprice.sg