Apple is launching new subscription analytics tools on Apple
Podcasts Connect that are meant to show creators specific details of how their listeners
engage with premium subscriptions. Creators will also be able to obtain
insights from marketing tools provided by Linkfire to help grow their audience.
From the Overview tab within the updated Analytics tab, creators
will be able to gather the following information:
- - Number of listeners that have started a free
trial.
- - Number of paid subscriptions.
- - Percentage of listeners who convert from a free
trial to a paid subscription.
- - Estimated proceeds generated from subscriptions.
- - Breakdowns of subscriptions by country or region
and subscription status (monthly or annual plans).
These analytics can also be viewed separately for various time periods, like the last 30 days, previous month, etc.
This is not just all the information that creators can
acquire. From the Trends tab, creators can apply different filters to view the
following data:
- - Visual breakdown of subscribers by Subscription
Status (subscribed for a year or more than a year).
- - Subscription Events including Activations,
Cancellations, and Renewals.
- - Subscription Duration to see the breakdown of
estimated proceeds generated by monthly versus yearly subscriptions.
These analytics tools are now available to all creators on
Apple Podcasts Connect, who have at least one active subscription as well as an
Admin, Finance, or Legal role.
As a result of a new partnership with Linkfire, Apple
Podcasts is also launching another integration called ‘Linkfire for Podcasts.’ It
will provide creators with the ability to generate smart links that will direct
those who click on them, to the shows’ landing pages. In this way, creators can
promote their merch, sell tickets, and engage fans. The activity, including anonymized
visits, click-throughs, and click-through rates can monitored from Linkfire’s
dashboard. Linkfire for Podcasts will be launched later this year, as confirmed
by Linkfire in a virtual briefing.
