Not everyone in the modern world takes in a full range of color. Some are blind, some are partially blind, some are color-blind, and some live an incredibly bleak life. Knowing this, it may sound ridiculous to say that color is one of the most important factors in a few key areas. In the housing market, for example, the color of the walls can change the value of a home by thousands of dollars. Most interestingly though, color is the most prominent factor in modern marketing. Overall accounting for 62-90% of a decision to purchase. This may seem impossible to some, but looking at modern brands shows maybe it’s not so hard to believe. Red, for example, is the number one color in converting views to sales. Thinking about all food logos being brand starts to make a lot more sense with this considered.
Black, on the other hand, is a color of simplicity and performance. It tends to be seen in more distinguished and higher end brands. Orange is one of the least common colors, and is used to stick out and promote impulse buys. Hearing about the importance of various colors starts to make their role seem a bit clearer. While not the most consciously influential, there are few factors as important as color. Learn more about the psychology of color in marketing in the infographic below:
Infographic by: luxurysocalrealty