Since Shorts on YouTube has become a popular content creation and engagement tool, the company has published a new detailed guide explaining how creators can utilize Shorts in the most efficient ways.
The overview covers the basic elements of Shorts, starting from ‘how to use the Shorts camera,’ which apart from explaining the primary steps, also suggests users to avoid using clips with watermarks or logos from other platforms.
Then follow the more advanced editing and creation techniques, like how to drag recorded videos from the camera roll to Shorts clips. This also includes the ‘Draft’ technique, using which creators can save their work in progress and make additional changes to it later.
In addition to that, tips related to selecting audio tracks are also part of the guide. Creators can use audio that they discover in another Shorts clip by tapping on and saving it, and then using it in their own content. Insights into how and where creators can discover a range of Shorts content are also provided.
Lastly, handy notes and case studies are included to help users learn ways of maximizing engagement and reach. For instance, the ‘Loop’ technique is a great way of starting and ending a Shorts video with the same clip along with complementary audio. According to YouTube, this increases the overall watch time as it intrigues a viewer to watch the video on repeat.
About 75% of YouTube’s entire user base engages with Shorts now, which implies a great opportunity for creators to learn and adopt strategies that could enhance their content performance. This guide could, therefore, be of great help to creators who are new to Shorts, as well as those who are looking for authentic tips and insights.