Ever since Apple’s latest ATT data privacy update, that allows
users to opt-in to data tracking in each app, went into effect, social media
apps have been trying to figure out ways to prevent the costs of lost ad spend.
Among these apps, TikTok has released a detailed guide to help advertisers gain
the most out of their efforts in line with Apple’s new guidelines.
The guide mainly focuses on two key performance tracking
approaches: one to get an opt-in and the other to utilize
Apple’s SKAdNetwork process.
The SKAdNetwork process allows advertisers to measure limited
data within privacy parameters. TikTok’s guide explains advertisers the ways in
which the process is limited, while also offering advices in relation to its
usage.
The guide further directs advertisers to more specific methods
as well, such as setting up campaigns in light of the new tracking process.
