Transitioning from Universal Analytics to Google Analytics 4 (GA4) is essential for your business and its analytics needs. An analytics partner can ensure a seamless transition between web analytics solutions. As demand grows and websites become more complicated, new solutions in web analytics emerge. The current iteration of Google Analytics, Universal Analytics, enables tracking of users across multiple devices and platforms by assigning user IDs. Universal Analytics will shut down on July 1, 2023, and businesses must realign their data strategy to upgrade their system. GA4 is designed to combine app and web analytics in a single platform. One of its primary focuses is on user privacy without compromising insights. In addition to combined web and mobile data, GA4 also supports predictive analysis for customer behavior. Businesses will need to learn how data collection changed with GA4, train team members on the new user interface, and recode existing tags to work with GA4. Get expert help with your analytics transition today:
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