To provide more monetization opportunities for creators on its social platform, Meta is launching new subscriber-only features, through which users can sign-up for subscriptions and support their favourite creators. The features include Subscriber Chats and an option to create exclusive posts and reels for subscribers.
Subscriber Chats are powered by Messenger that enable creators to connect with their audience by hosting exclusive chat sessions. The sessions will hold up to 30 people at a time, hence creating a more intimate and enclosed space. Moreover, creators can invite people to these chat sessions using a “join chat” sticker in their Facebook or Instagram story. Meta also adds that the chats will end automatically after 24 hours.
The other subscriber only feature allows creators to create exclusive posts and reels that will be accessible to their subscribers only. The posts and videos will appear on a separate tab, with a purple crown badge to indicate their exclusiveness.
These subscriber-only features could help creators grow by adding value to their paid content and promoting engagement with it. This is also a part of Meta’s broader plan for the Metaverse, as it wants creators to contribute more and more to the digital space - a key element for the future of Metaverse.