Facebook has limited its Profile Picture Frames feature that let users create their own frames as well as choose frames of their choice for their profile pictures from a range of different options in the Frames Gallery.
It all started last year when CNBC observed a rise in the number of people on Facebook promoting the anti-vaccine campaign via profile picture frames. As a result, Facebook had to take down the offending frames one by one. Eventually, the platform decided to remove all the frames altogether, excluding the ones that were owned by approved partners.
The platform’s Frame Studio tool that allows users to create
profile frames now has a message for users, informing them of Facebook’’s
decision to limit the ability to create the frames and the new regulations
Facebook stated in its message, “We limited the ability to create profile frames on Facebook to authoritative organizations. We’re continuing that work now, so that Profile frames from unapproved Pages and profiles can no longer be applied to new profile pictures.”
The social media company further announced that on March 21 and onwards, “only profile frames from certain government services or organizations and those providing authoritative information on COVID-19” would be available.
Among the certain group of organizations and agencies that would be allowed to create profile frames are: the World Health Organization, UNICEF, Centers for Disease Control, national government agencies or ministries of health state and local agencies (including local election offices), municipal government agencies, emergency response agencies, public health agencies and local law enforcement.
The good thing about this decision is that it would reduce the spread of unhelpful or dangerous content around topics like voting and health. Moreover, this change will not have much of a negative impact on the way people use Facebook, as there is more engagement features that Facebook is now focused on, such as its 3D avatars.