This is an opt-in functionality which shows a list of people who view your profile in the app particularly over the preceding 30 days.
There’s a catch to it, though: if you enable the option for yourself, then others will also be able to see when you view their profiles.
Back when TikTok launched this option for the first time, the purpose behind it was to increase engagement in the app. The functionality was taken off early last year when the platform was started being scrutinized for its data sharing processes.
While this functionality may not bring much to TikTok in terms of value, it may still increase network connections by providing users with some additional insight into who visits their profiles.
One way that this can be used to a creator’s advantage is that it can help them get in touch with any aspiring influencers that may have checked out their profiles.
In a nutshell, this new insight tool on TikTok can be described as stalker tracking, perhaps. TikTok is currently working on the functionality and has shared no plans of releasing it as of yet.