TikTok became the most downloaded app on Christmas Day this year and is ahead of rival apps Instagram and Facebook. The platform’s growth momentum is constantly rising, and it looks like it will do just as well, or perhaps better, in 2022 too.
CapCut, which is TikTok’s editing app, also made it among the top 10 most downloaded apps, highlighting further popularity of TikTok. Other apps that gained or maintained popularity this year include Snapchat and eCommerce app Shopee.
Additionally, download charts based on regions show that Oculus was the most downloaded app in the US on Christmas Day. It makes sense as new Oculus VR headsets were exchanged as Christmas presents among people this year. Mark Zuckerberg has already envisioned the future of Meta in the form of Virtual Reality. It is now evident that Meta has started to own the VR space with increased take-ups of its VR headsets.
Another app that has become significantly popular in the US is gaming app Roblox, which is of great interest among young gamers. Roblox has not just been successful in providing a good gaming experience to its users, but has also helped to connect users in the time of the pandemic, when face-to-face interactions were not possible. Roblox has therefore exceled as a social platform as well. Moreover, Roblox was the top game for consumer spend on Christmas Day globally, as a variety of character skins and digital products can be bought in the game.
These download charts indicate the future of digital connection, with social and gaming platforms offering tools that connect into the larger metaverse structure.