Have you ever looked up something on Amazon but did not purchase it, only to be reminded of it repeatedly while searching on Google? You have paid search to thank for that. Paid search is a form of digital marketing that enables advertisers and marketers to display ads on major search engines such as Google. Generally, paid search is delivered in a pay-per-click format, which means that advertisers will only pay for the ad if someone clicks on it. That makes it an easy and appealing marketing tactic because it is completely measurable.
This infographic explores the Fortune 100 companies that spent the most on paid search ads during 2020. Together, they are responsible for $3.05 billion of the nearly $60 billion that went towards paid search during that year. Alphabet, Amazon, and Charter Communications top the chart. Alphabet is the holding company for Google, Charter Communications is responsible for Spectrum, and Amazon is the biggest e-commerce company in the world.
Infographic by: semrush