Many fragrance companies rely on marketing to sell their products. With so many different perfumes on the market, commercials, magazine advertisements, and social media make a big impact in how well a fragrance sells. A high number of social media followers can help the perfumes gain exposure and get more sales. Fragrance retailer FragranceX.com released a graphic that compares with the social media followers of some of the top fragrance brands. Victoria’s Secret leads the pack with 112.4 million followers across all their social media accounts. Second on the list is Chanel with more than 84 million social media followers.
These are the top five fragrance brands on the list:
1. Victoria’s Secret: 112.4 million followers
2. Chanel: 84.8 million followers
3. Dior: 66.6 million followers
4. Dolce & Gabbana: 45.6 million followers
5. Burberry: 44.9 million followers
See which other of the world’s top fragrance companies are on the list!
Infographic by: fragrancex