The topmost trend in digital marketing is influencer marketing. No trend on social media lasts forever but, influencer marketing has always figured a way around to stay above the surface. Despite very famous yet effective video marketing and social media marketing, influencer marketing has gained extensive popularity in lesser time.
It is basically a form of social media marketing where social media influencers endorse their favorite products, brands, or organizations. The impact of these influencers is huge on the target audience. The majority of the brands have now adapted to influence marketing, where they pick big names on social media to market their products.
The infographic below sheds light on how influencer marketing has been effective and which social media platforms are used the most for this purpose. According to the graphic, Instagram, one of the social media giants with an active monthly user base of approx. 1 billion, is currently the top choice of influencer marketers. About 96 percent of the marketers’ foremost choice is Instagram to brand their products via influencers.
Infographic by: Socialpubli.com