There are quite a few companies that have come forward to introduce new means of communication in the wake of the current situation. Like other social platforms, Snapchat has also decided to join the cause and bring something extraordinary for its users. Luckily, Jane Manchum Wong, the reverse Engineering expert at Snapchat, was there to save the day and introduce the most unique and eventful feature (literally) called "Events". After a long period of relentless hard work, this feature was finally designed and integrated into the application in such a way that the users could easily use their snaps with Event sticker and details to invite people. This unique method was devised to promote and establish a friendly and social environment and meetups.
As explained by the company, this feature is particularly represented by a sticker containing all the details about the event. When viewed by your Snapchat friend, this sticker will ask them to join the event and get added into the group chat where all the event attendees will be present. The company also added that if photographs or videos are captured during the event, the group chat will automatically attend to them and save them.
Another purpose that this feature could serve is the promotion of brands or businesses that wish to spread their products to a wider audience. Influencers could also use this feature to spread the word about any specific events or VIP functions. In conclusion, whether it is a promotional setup or just a friendly reunion, this Snapchat feature is all set to bring unique opportunities for people and businesses very soon.