LinkedIn has announced that is testing ads in LinkedIn Stories with a limited number of advertisers. The company had rolled out Stories back in September.
According to LinkedIn, Stories Ads are meant to help brands extend their reach to communities using video and image ads. The company says that it has had over 600 advertisers activate campaigns with positive performance in clicks, views and cost metrics.
LinkedIn Stories ads are further aimed at allowing marketers to utilize LinkedIn’s range of tools related to ad targeting in order to reach specific audiences.
However, LinkedIn hasn’t revealed much about the feedback that it has received for Stories. This data would be important to advertisers as they should know the statistics of LinkedIn Stories usage, engagement, and response.
Considering the lack of insight that the company could provide to advertisers to help them with performance measurement, it could be assumed that Stories are perhaps not being used as much on LinkedIn. Therefore, this could be a hinderance for advertisers to avail the LinkedIn Stories Ads feature.
LinkedIn is currently running a beta test of the feature and plans to launch it on a large scale next year.