Twitter just announced that it is expanding its stories-like disappearing content feature called Fleets to users in Japan before it rolls it out on a larger scale. The feature is already available to users in Brazil, India, Italy, and South Korea.
「いま」を伝える新しい会話のかたち、「フリート」を日本でリリースしました！日本の皆さんは常に私たちの想像を超える新たな楽しみ方を見出してくれます。今回も創造性豊かな皆さんがどんなふうに私たちを驚かせてくれるのか、とても楽しみにしています！🇯🇵 https://t.co/EAkcWyAeni— Kayvon Beykpour (@kayvz) November 10, 2020
Fleet's roll out in Japan is a big step itself as Twitter has over 51 million users in the country, making it the second most important market for the company after the U.S. This indicates that Twitter is getting closer to launching the feature globally.
According to Twitter, Fleets has received good feedback till now and the company is also simultaneously working on other new tools like Collaborative Fleets, keeping in mind the user demand and needs.
Negative feedback can also be expected from Twitter users in relation to Fleets, as it is no different than the popular stories option on other social platforms like Snapchat, Instagram, and Facebook. At the same time, stories has become a commonly used feature especially among younger audience, so it is only fair that it becomes part of all social platforms in order to cater to user demand.
Even though Fleets may not feel as original, it will still serve as a significant tool for connection, and therefore be valuable to Twitter’s user community.