Social media has been a great place to market your products and make valuable customers. Since the world is moving to digitalization, and everything has been brought to the internet, online shopping has become super trendy. People prefer online shopping from their trusted brands rather than roaming in the markets for several hours. WhatsApp has already contributed to e-commerce by introducing a separate WhatsApp Business application back in 2016. However, the company is now planning to enhance the potential of e-commerce by adding an in-chat shopping button.
Users can easily view the products offered by their desired brand by simply tapping on the shopping button. Just like the Shop option on Facebook and Instagram, the WhatsApp shopping button will also take you to a long list of products along with the price mentioned for each, from where you will be able to select the items of your interest. Moreover, once you have selected the items, you can proceed further to checkout.
Starting today, people across India will be able to send money through WhatsApp 💸 This secure payments experience makes transferring money just as easy as sending a message. pic.twitter.com/bM1hMEB7sb— WhatsApp Inc. (@WhatsApp) November 6, 2020
This could be an impactful addition to WhatsApp Business as the platform is still one of the most widely and most commonly used in the entire world. In the previous week, WhatsApp Pay was approved by India nationwide, which allows the users to transfer funds to each other within the application.
It is undoubtedly a great update as people won’t have to make payments through different applications. Once they view the products on WhatsApp, they can purchase them directly through the same app rather than switching between several.
This new feature will surely be pretty helpful for both small and big businesses in order to market their products well, attract more consumers, and enhance their sales. We can expect WhatsApp to keep on making efforts for its valuable users and come up with more creative yet useful features in the future as well.