The market trend of advertising spenders has always been worth celebrating over the past few years for the U.S but one thing that has not only caused the entire marketing trend to go downhill in under a few months but has also pulled the strings of many global sectors, suddenly decided to visit us all this year. That thing is currently being known as the world’s worst epidemic and one of the deadliest viruses ever known to humankind, i.e., Covid-19. The following infographic represents a chart that strictly focuses on the progress made by advertising spenders starting from the year 2000.
For over 20 years, the U.S. advertising spenders have been facing highs and lows in the market. Before 2020, 2008 was the beginning of a massive downfall, which obtained its peak recession in the year 2009. After that, the spending drops gradually recovered and maintained better statistics until again in 2020 when Covid-19 struck the entire planet, and the advertiser spending was shaken to its core. This year, the spending experienced the sharpest and most devastating crash of all time. Taking a look back in 2009 when the drop was around 10%, this year’s drop can safely be called the most devastating drop with a recession percentage of 13%.
America has always topped the list for including the best advertising spenders in its list of advisers. The list provides the names of 100 advertisers that are considered to be the largest advertising firms to exist in the previous. This list includes companies from the various dimensions of the industry, keeping Amazon on the top of the list because of its Ad spend of $7 billion, the highest of them all.
The researchers have concluded that the impending years will experience a subtle and, hopefully, speedy growth in advertisement spending. Many companies have already taken the lead and made peace with the fact that the only approach that could boost the advertising is the maximum utilization of online platforms because the current global situation has turned outdoor public advertisement into a far-fetched idea.
Infographic by: Visualcapitalist.com