Instagram stories have been around for a while now. Many people take advantage of the 24-hour posting feature that disappears after a limited time. Stories have evolved as a very valuable feature for Instagram. Stats suggest that Stories are taking over the regular news feed on the photo-sharing platform, which is quite a remarkable feat to achieve.
People, influencers, and businesses are taking advantage of this as Stories are a more viable option for engagement and reach on Instagram. Not only Instagram, but Facebook and Twitter have also added this feature. Originally, Snapchat was the only social media app that was exclusively for the stories, but many other social media platforms have jumped onto the bandwagon due to its success.
When it comes to business and social media, social media marketing is a very important aspect. It is the best way to grow your business's audience and potentially bring in more customers, consumers, or clients. When it comes to digital marketing, Stories should be one of the focal points and good practice in the strategy. It is a way to ensure optimal performance and maximize them.
With that in mind, many businesses have started including Stories as a part of their social media marketing strategy. Driving results is the end goal, and what better way to do than employing every possible aspect of the social media platforms. Story ads are now a thing because of the huge success, so it is easier for businesses to make ads for targeted audiences.
Take a look at the following infographic for more details.
Infographic by: socialinsider