Billions of daily active users, an uncountable number of tweets and retweets on a daily basis. People retweet thousands of posts every day, out of which several are retweeted without even reading. This has led to the spread of harmful content and misinformation around the platform. Headlines do not tell the entire story and can be misleading a lot of times. Hence, Twitter started working on the ‘read before you retweet’ prompt. The company says that it is imperative in order to avoid the spread of hateful and false information.
📰 More reading – people open articles 40% more often after seeing the prompt— Twitter Comms (@TwitterComms) September 24, 2020
📰 More informed Tweeting – people opening articles before RTing increased by 33%
📰 Some people didn’t end up RTing after opening the article – which is fine! Some Tweets are
best left in drafts 😏
The feature will encourage the user to read the post that they are sharing at least once so they can realize if the post contains misleading content or something that shall not be shared.
What’s next:— Twitter Comms (@TwitterComms) September 24, 2020
🔜 Making the prompt smaller after you’ve seen it once, because we get that you get it
🔜Working on bringing these prompts to everyone globally soon 👀 pic.twitter.com/08WygQi06G
The company confirms that the prompt will be available for everyone and on all devices all over the globe. Twitter also tells that the prompt will be shown bigger for the first time and will be shown in smaller size after that because (“we get that you get it”)
Twitter has been working a lot on improving its life on the platform lately and already launched pretty impressive yet effective features, including warnings before sending an offense reply, limit replies to the tweets, etc.