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Snapchat launches new lenses specifically for TikTok's viral video challenges

After every couple of weeks, you come across similar videos by different people all over the internet, which are basically TikTok dance challenges made by various users. These challenges keep on providing users with entertaining stuff. Several people get attracted and try to copy the dance moves. One of the great features that make TikTok videos much enjoyable is their AR lenses. TikTok already had a few AR lenses, but now Snapchat has also introduced a couple for lenses for TikTok users to make their dance challenge videos through Snapchat.

These AR lenses are designed in a way that they track the movement of the person and give an exciting look. Snapchat says that these lenses track around 18 joints of a human body hence move accurately with the subject.
The purpose of launching these lenses is believed to incentivize more people to join Snapchat. However, only two of the lenses have music embedded, so people can't directly film the entire challenge with music through Snapchat.

Snapchat has made a great tactic to attract more people towards it; however, it says that their motive is to make people enjoy and dance with the Snapchat's cool lenses. The company started off as a camera application, but with the release of selfie filters and now dance lenses, we see it grow at full pace with extraordinary strategies.

Snapchat launches new lenses specifically for TikTok's viral video challenges

Snapchat launches new lenses specifically for TikTok's viral video challenges

After every couple of weeks, you come across similar videos by different people all over the internet, which are basically TikTok dance challenges made by various users. These challenges keep on providing users with entertaining stuff. Several people get attracted and try to copy the dance moves. One of the great features that make TikTok videos much enjoyable is their AR lenses. TikTok already had a few AR lenses, but now Snapchat has also introduced a couple for lenses for TikTok users to make their dance challenge videos through Snapchat.

These AR lenses are designed in a way that they track the movement of the person and give an exciting look. Snapchat says that these lenses track around 18 joints of a human body hence move accurately with the subject.
The purpose of launching these lenses is believed to incentivize more people to join Snapchat. However, only two of the lenses have music embedded, so people can't directly film the entire challenge with music through Snapchat.

Snapchat has made a great tactic to attract more people towards it; however, it says that their motive is to make people enjoy and dance with the Snapchat's cool lenses. The company started off as a camera application, but with the release of selfie filters and now dance lenses, we see it grow at full pace with extraordinary strategies.

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