It has been reported that Apple is soon going to launch new bundles of its subscription services that include Apple Music, Apple Arcade, Apple TV+, Apple News+, and iCloud. The bundled services package is reportedly called Apple One. The various offers in the bundles would altogether cost less than subscribing to each one individually.
The bundles are expected to launch in October, the same month that Apple will launch the new iPhone. The different combination of services in each package would include Apple Music and Apple TV+, along with an option to add Apple Arcade and another option to add Apple News+. With a higher priced option, customers will be able to avail extra iCloud storage as well. The reported arrangements of these offers, however, could change prior to the launch.
It is reported that with the new bundles, Apple would be able to save subscribers between $2 and $5 a month. Moreover, the subscriptions will be able to work with Apple's Family Sharing system, so up to 6 members in a household could have access to the services at a time.
Apple is also planning to continue its strategy of bundling subscriptions to its services free of cost with the purchase of new Apple hardware. The company had used this strategy last year with the debut of Apple TV+ that customers could access for free after they purchased recently released Apple hardware.
Ever since Apple started to make more serious investments in its service options, users have been awaiting the service subscription bundling. The bundling strategy would also help the company increase adoption of those of its services that aren't very widely used. Apple would also be able to develop a comprehensive revenue business in this way, similar to Amazon Prime that has benefited Amazon in its fiscal performance.