An organization is heavily dependent on people whether they are leads, prospects, employees or customers. These group of people make or break an organization. Every interaction holds an intrinsic value that is added to the organization.
Every single email and phone call, internal or external, and every point of communication matters. With technology, these interactions are now easy to track. There are a lot of sales and marketing tools out now, some better than the other. However, a single person receives over 100 email per day which is why business may have to look elsewhere to establish meaningful connection with their customers.
This is where strategic gifting comes into the mix. It can interrupt and enhance the customer relationships throughout your sales funnel. Personalized gifts can give a boost to your business including prospecting, booking meetings, scheduling calls, customer retention, etc.
Gifting has often proven to increase the sales and revenue to up to two forth. A company can distribute a small gift during the negotiations. This creates a sense of goodwill between you and the potential customer.
The following infographic dives deep into the perspective of boosting your business with strategic gifting.
Infographic by: postal.io