If you are a content creator, you must know that interactive content is deemed one of the best practices in marketing. For marketing perspective, interactive content does a whole lot of good for the business, whether its engagements, lead generation, lead nurturing, or customer retention.
Interactive content gains the attention of the reader, and 81% of the marketers will agree with this fact. When content is there on the consumer’s screen, they usually want to scroll past them. With interactive content, the consumer is more likely to interact with the post, increasing engagement, and lead generations. Consumers generally have a brief attention span, and interactive content can be used to retain their attention for a while longer.
Interactive content is a very vast subject that is more engaging than a static piece of content. It can range from anything like quizzes and facts to calculators or even giveaways. In this digital world, it is essential that the consumer stays on your content to see what’s up. This won’t mean much for them but will do a lot of good for your business marketing purposes, and when you see those sweet number of engagements go up, you will want to do more.
Interactive content plays an incentive for consumers to give out information, which a great way to develop trust and loyalty in the user towards your brand. It also adds value to the consumer, which is what the consumers love.
With all the things said, the question you might be having would be how to create interactive content and increase the engagements. Here is an infographic that will answer your question.
Infographic by: outgrow.co