Digital marketing is not only an excellent way to attract
new potential customers but also a way to boost your good reputation out to the
world. Social media and other digital platforms are providing many businesses
to market their products or services. The sheer amount of audience on these
platforms makes it hard to ignore the opportunity.
Facebook, Twitter, Instagram, and all the popular social
media platforms contain ads and quite a few. The ads are usually according to
the dynamic of the particular social media platform, but the platforms provide
flexibility to the marketers so that every advertisement format should work.
One of the quick to rise social media platform is TikTok
which blasted onto the scene after it changed its name from Musical.ly and
revamped its entire design. The video-sharing app provides a lot of
opportunities for marketers to market their products. The fact that this single
platform is gaining so much popularity continuously made it easier for
businesses to carry on with their digital advertisement on the platform.
There are a lot of factors that come into play when you are
marketing on TikTok. Firstly, there is a concern for demographics. As the app
is widely prevalent among teens and young adults, the product must be for these
targeted audiences. Then there are paid sponsorships, hashtag challenges,
influencer marketing, and a lot more. TikTok also rewards its content, creating
community with rewards and better chances in landing a sponsorship.
The infographic below will provide all the information you
need to know about TikTok and its business potential.
Infographic by: viziononline.com
