Digital marketing is not only an excellent way to attract new potential customers but also a way to boost your good reputation out to the world. Social media and other digital platforms are providing many businesses to market their products or services. The sheer amount of audience on these platforms makes it hard to ignore the opportunity.
Facebook, Twitter, Instagram, and all the popular social media platforms contain ads and quite a few. The ads are usually according to the dynamic of the particular social media platform, but the platforms provide flexibility to the marketers so that every advertisement format should work.
One of the quick to rise social media platform is TikTok which blasted onto the scene after it changed its name from Musical.ly and revamped its entire design. The video-sharing app provides a lot of opportunities for marketers to market their products. The fact that this single platform is gaining so much popularity continuously made it easier for businesses to carry on with their digital advertisement on the platform.
There are a lot of factors that come into play when you are marketing on TikTok. Firstly, there is a concern for demographics. As the app is widely prevalent among teens and young adults, the product must be for these targeted audiences. Then there are paid sponsorships, hashtag challenges, influencer marketing, and a lot more. TikTok also rewards its content, creating community with rewards and better chances in landing a sponsorship.
The infographic below will provide all the information you need to know about TikTok and its business potential.
Infographic by: viziononline.com