It's almost time for kids to go back to school- such wonderful news, isn't it? Well, if you're in any way associated with back-to-school sales and marketing, then you must be delighted as opposed to children who aren't usually fond of schools opening again. Except that this year, they too might be feeling different and actually missing school. Many schools are all set to welcome their students within the boundaries of their campus now that the pandemic situation is gradually losing momentum.
On the other hand, even if schools are not really sure about welcoming students on campus again, online education and shopping, both are at an all-time high. So back-to-school campaign marketers, you really need to know dig deep, especially in these uncertain times. And a shout-out to those moms and dads as well, who do all the shopping for their school and college kids. Teenagers, however, are more likely to be buying back-to-school stuff on their own.
In the wake of the global pandemic, the need of the hour is getting discounts whenever and wherever possible. With so many households financially struggling, students will be looking forward to getting cheaper items for their school and college shopping spree.
Also See: Morning Bell for Marketers: Your Back-to-School Advertising Cheat Sheet #Infographic
Below are a few trends that are worth seeing for everyone. Whether you're a parent, a back-to-school campaign marketer, or a teenager who is confused about their budget. The trends below from last year, 2019, might clear up some of your confusion. The situation may be different this year, but some things about the back-to-school campaign just don't change.
Infographic by: The Shelf