Coronavirus has made an adverse effect on the whole world as new cases are being registered daily. The pandemic does not show any signs of slowing down at the moment, and it is estimated that it may still go on for a long time. Businesses are also being affected, and employment rates are plummeting as well. People are now looking for ways to save their businesses from being decimated amidst the pandemic.
Business owners and entrepreneurs suffered heavily when the world went into lockdown. Billions of dollars were lost worldwide as businesses closed down. Businesses may even continue their struggle to survive for a few more months, which is bad for a business owner. It is also being said that the world may be heading towards recession, and this is the second big downfall after 2008’s Great Depression as the current pandemic may cost $1.7 trillion in the global economy. The point is, the current situation doesn’t look too good for businesses.
Luckily, there are a few ways that a business can withstand this recession period to some extent. Marketing is one of the most effective ways to keep a business going even in this lockdown if done right. Since the current situation is different from the typical circumstances, the marketing tactics must also be changed accordingly to adapt to the situation. Many businesses are now dependent on the internet to carry out their businesses. Hence, online social media marketing is on the rise.
Here is a list of a few effective marketing strategies to grow your business amidst the pandemic.
Infographic by: designhill.com