Twitter has recently changed its visual presentation options within tweets.
Last year, Twitter updated Twitter Camera, which allowed users to add colorful captions to images taken through it, and those images appeared in a larger image presentation format.
But Twitter has decided it had to go.
The platform announced that it will be taking down those updates as well as a few other features its camera function. Users will now be allowed to add up to four images captured through the camera, and retweet and reply with images and videos but the native camera functionality has been changed.And to make Tweeting *pictures and videos* easier, we're making some changes to the camera. Photos and videos will no longer appear larger in the timeline and we're removing the colored captions. Essentially, it’s now the same to Tweet a photo taken on Twitter or uploaded. 📸 https://t.co/AKbUDvGKhr— Twitter Comms (@TwitterComms) May 18, 2020
When Twitter launched this option last year, it appeared to be a broader move by Twitter towards visual storytelling via large, full-screen vertical Stories. But provided that Twitter is working on its own Stories feature in 'Fleets', it makes sense that it doesn't have to experiment that on regular tweets now, and the newly introduced formatting may have seemed odd for some users.
So, we know why Twitter might have removed it. It is important to mention that Twitter acquired Chroma Labs earlier this year that worked on Stories format. Maybe that had something to do with the recent move by Twitter to remove the presentation style from tweets and focus on Fleets for these options instead.
The effect of these changes might not be huge but they suggest that the option wasn't yielding any good results for the platform. So, since that's of the picture now, we'll have to wait and see what Fleets has to offer, currently, it is being tested for users in Brazil.
