A logo is the face of a company, and hence it is essential to have a meaningful and robust logo. Companies often make a mistake of getting their logo wrong, which results in less consumer interaction. Many companies choose simplicity and minimalism, and others like clutter and bold designs. It depends on the nature of the company a logo is representing.
With more technological advancements being made in every field and every aspect, logo designing has also levelled itself up. The use of 3D modelling, 3D printing, virtual reality, and augmented reality have been a groundbreaking digital innovation. Digital designing has revamped by using such tactics, and we are now seeing many designs that weren’t possible twenty years ago.
Logos can now be holographically produced and designed using the technology of today. 2020 has opened new gates for a visually pleasing design that can be made into a hologram and can be seen, felt and event heard. 3D prints of your logo design are handed out as souvenirs or placed on your product in a way that looks just about right. This technique will work perfectly if you have an emblem-like logo design like Starbucks.
There are certainly a lot more design efforts that can be made to make your logo stand out from your brand’s competition. More or less, it is your brand, and its logo is your choice; whether you want to go with the traditional designs, simple, wordy, cluttered, old-school or modern.
Take a look at the following infographic for a detailed view of logo design trends in 2020:
Infographic By: Logodesignguru.com/