A logo is the face of a company, and hence it is essential
to have a meaningful and robust logo. Companies often make a mistake of getting
their logo wrong, which results in less consumer interaction. Many companies
choose simplicity and minimalism, and others like clutter and bold designs. It
depends on the nature of the company a logo is representing.
With more technological advancements being made in every
field and every aspect, logo designing has also levelled itself up. The use of
3D modelling, 3D printing, virtual reality, and augmented reality have been a
groundbreaking digital innovation. Digital designing has revamped by using such
tactics, and we are now seeing many designs that weren’t possible twenty years
ago.
Logos can now be holographically produced and designed using
the technology of today. 2020 has opened new gates for a visually pleasing
design that can be made into a hologram and can be seen, felt and event heard.
3D prints of your logo design are handed out as souvenirs or placed on your
product in a way that looks just about right. This technique will work
perfectly if you have an emblem-like logo design like Starbucks.
There are certainly a lot more design efforts that can be
made to make your logo stand out from your brand’s competition. More or less,
it is your brand, and its logo is your choice; whether you want to go with the
traditional designs, simple, wordy, cluttered, old-school or modern.
Take a look at the following infographic for a detailed view
of logo design trends in 2020:
