Social media and eCommerce sites have seen a significant increase in online traffic. With more people stuck at home during the lockdown, internet traffic has increased because that's what most people browse on all day. Pinterest is a site that also has gained more users during this pandemic.
Pinterest is a place where you can share and browse pictures
of many things as per your liking. The categories on this website make it
easier for its users to navigate across it. However, many businesses have
started to reach out to the people and market their product to a possible new
group of audience.
However, to invest in digital marketing tactics, companies
need to understand the platform. They need to understand what type of content
is usually trending and advertise their products according to it. This
understanding is crucial for product placement to make digital marketing
tactics work.
Pinterest has rolled out a new feature called
"Pinterest Trends," which shows what topics and categories are
gaining people's attention at that given time. There are multiple categories on
Pinterest, and few of them are trending more often than not.
Food and drink are usually trending on that platform because
who doesn't like to look at aesthetically pleasing pictures of your favorite
meals. Moreover, you can also find new recipes over it. Home décor is another
example of the most trending on Pinterest because it has a lot of ideas for new
homeowners for their interior and exterior decoration. It is usually considered
a place most people go for ideas for their homes.
Among others, fashion (mostly women) is also a hot topic over Pinterest and gains a lot of hits and pins, so if you ever want to advertise your clothing brand, then don't be shy to hop on to this bandwagon. There are many more topics that trend on Pinterest, which you can find on the trending tab.
Among others, fashion (mostly women) is also a hot topic over Pinterest and gains a lot of hits and pins, so if you ever want to advertise your clothing brand, then don't be shy to hop on to this bandwagon. There are many more topics that trend on Pinterest, which you can find on the trending tab.
