In February, Twitter shared a copy of its tips outlined by its creative lead Joe Wadlington. With these easy tips, you can enhance your tweet performance and presentation.
And recently Wadlington has shared more tips for killer tweets, and although they seem easy they are worth keeping in mind to get the results you want.
Do you know what makes for effective Tweet copy?— Twitter Business (@TwitterBusiness) March 9, 2020
We're back with @JoeWadlington to share more top tips. pic.twitter.com/wpxwycOX5d
Wadlington has noted that to get more attention and the response you are looking for, you should keep your tweets as simple as you can.
"So very excited to reveal our 2020 calendar! ????. It includes the top events for sports, entertainment, conferences and more. Use it to target these high engagement occasions!"
According to Wadlington, the tweet is quite long and not optimized, it also doesn’t tell anything that users don’t already know. Since users are aware of what a Twitter calendar is and what it comprises of, there’s no point of including so much text that's likely to distract people from clicking on the link.
Afterward, Wadlington changes the tweet to a more simplified form:
"Excited to reveal our 2020 calendar ????"
Wadlington has highlighted that expanding a tweet with a space between lines also makes it “taller”, gives it a good presence and defines the CTA well.
To make the CTA clear, Wadlington has included ‘download now’ in the second sentence.
If your goal is to get more clicks, then you should always remember to keep your tweets simple and as clear as possible.
You can watch the full video above. The tips mentioned are worth considering to drive more attention from your target audience.